Here's how Cadillac can become a true American F1 dream team that fans root for

Cadillac F1 stands to have a huge chance to be an American team by and for Americans, something that Formula 1 so badly needs if it wishes to establish a more solid presence in the USA. Cadillac's entry into 2026 F1 has been formally announced, and American racing fans can celebrate. Having an icon such as General Motors represented in Formula 1 is enormous and will serve GM and the sport well as a global racing series.

FIA approval for Cadillac F1 means the 2026 grid will have 22 cars—the first increase in more than a decade. FIA President Mohammed Ben Sulayem has highlighted the importance of the decision, “Cadillac’s presence in the paddock will inspire future competitors and fans. Their entry strengthens our mission to push motorsport’s boundaries at the highest level.”

Cadillac has had plenty of recent success in sports car racing, taking the Rolex 24 overall for four straight years—a record only one other manufacturer (Porsche) has ever accomplished in the event. The global brand, though, has yet to address F1 in a meaningful manner, other than a handful of 1950s attempts when the Indianapolis 500 was included in the World Championship.
Its entry allows fans to get behind an actual American contender. But if Cadillac wants to become an American team that American fans truly root for, they need activation—crossover events, ride swaps, and association with the US-focused racing series GM is already deeply invested in. The most important component outside of on-track success is acquiring an American-born driver. Cadillac's F1 driver must not only be American on paper but also a familiar homegrown hero.
F1 has been keen on expanding into the United States, yet its ventures will be hollow without a team to which American fans will automatically draw their allegiance when the sport comes to COTA, Las Vegas, or Miami. No American presence on the grid has chilled the atmosphere. Eventually, it won't take much for Cadillac to become the de facto American F1 team. Just appearing on the grid in Melbourne in 2026 will place them in front of the ill-fated 2010 US F1 Team venture. But aside from the initial hype, they have to produce results and marquee talent to continue their momentum. Fortunately, Cadillac appears ready to provide both, and if they can succeed in their ambitious plans, F1 won't need to struggle so hard to find its niche in the US market.
Also read: Cadillac's F1 dream becomes reality: Officially approved to join the grid as 11th team in 2026

With Cadillac's arrival, Formula 1 gains an American powerhouse that can finally provide US fans with a true home team to support. The next step? Securing a competitive car, a driver lineup that excites American audiences, and proving they can deliver results on race day.